The Lubbock Chamber of Commerce promoted better business through diversity at its Diversity Summit in front of hundreds of West Texas business leaders.

Chamber of Commerce President Eddie McBride said the goal is to show that success is tied to a healthy work environment. 

"It's all about that environment, it's all about understanding diversity, equity, and inclusion, and understanding what it means not only in Lubbock, but especially in all of the various businesses around town," he said.

This is the Chamber's second year with the Diversity Summit. McBride said the big change this year was messaging. It included explaining what diversity is, what it means to a business and why West Texas needs to start the conversation.