LUBBOCK, Texas (NEWS RELEASE) - Santa will be flying into Lubbock this Saturday in a helicopter to officially kick off Santa’s Wonderland, the ultimate FREE family Christmas event, at Cabela’s.

Families are invited to welcome Santa at a festive outdoor event as he officially arrives from the North Pole to Santa’s Wonderland – the free experience that transforms the outdoor retailer into a magical Christmas village with FREE games, fun activities and festive giveaways.

Bass Pro Shops and Cabela’s plans to host families across North America to share in the cherished tradition of Santa’s Wonderland this holiday season. Free photos with Santa will start on Sunday, November 5. Advance reservations are now available, and dates will continue to open on a rolling basis seven days in advance.

To learn more and make a reservation, visit www.cabelas.com/santa. High-res photos and b-roll of the Santa’s Wonderland experience can be downloaded HERE.

Santa’s Wonderland Experience at Cabela’s kicks off Saturday