40th U Can Share: Fighting hunger across the South Plains

South Plains Food Bank’s 40th Annual Fund Drive is December 5 - December 9
Published: Nov. 29, 2021 at 2:56 PM CST|Updated: Dec. 9, 2022 at 10:29 PM CST
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LUBBOCK, Texas (KCBD) - KCBD and the South Plains Food Bank invite you to join us in the fight against hunger during the 40th Annual U Can Share Drive. Tune in every day from December 5 - December 9 to see KCBD’s live coverage of the U Can Share Fund Drive from United Supermarkets at 82nd and Frankford Ave.

This year, we are asking for funds instead of food to help focus our resources in the areas they are most needed and to better serve people across the South Plains living with food insecurity.

You can easily make your donation on the South Plains Food Bank website.

Thanks to partnerships with United Supermarkets and Prosperity Bank, there are many additional ways you can get involved this year, including:

This community-wide effort began as a service project at KCBD NewsChannel 11, spearheaded by former news director Skip Watson. It has spread to feed thousands of people across the South Plains.

The food and funds collected during the drive help the South Plains Food Bank serve the hungry well into the new year for families in need. One in seven people across the South Plains are food insecure. One in three are children. More than 108 agencies and churches help provide 85,000 meals per week and food to more than 98,000 unduplicated people each year. The SPFB services 20 counties with a population of more than 500,000 people.

For more information about donations, food drives, fund drives, and more, visit the South Plains Food Bank website.


SPFB will not be accepting food donations of any kind at this year’s U Can Share Drive based on the recommendations of Feeding America and Feeding Texas. Instead, you can donate via one of the many Virtual Food Drives hosted by community organizations.

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