ABC Pro Rodeo kicks off with “Tough Enough To Wear Pink” event

ABC Pro Rodeo
ABC Pro Rodeo(KCBD)
Published: Mar. 31, 2022 at 7:15 PM CDT
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LUBBOCK, Texas (KCBD) - The gates will open on the ABC Pro Rodeo.

While contestants will have their boots and blue jeans, on day one, they’ll be wearing pink when they come out of the chute as the event highlights breast cancer awareness with the “tough enough to wear pink” event.

“I’ll have pink on tonight,” Rodeo Chairman Coby Wright said. “Not a pink hat though. Pink shirt.”

Wright says the decision to wear pink has a sweeping impact on community members who have been affected by the disease.

“Everybody’s been touched by it,” Wright said. “Everybody knows somebody who’s had to deal with it so it makes us feel good that we can help just about everybody.”

A portion of the day one profits will go to The Komen Foundation.

It funds billions of dollars in research, education and treatment for the disease. Serving millions of patients across 60 countries.

“Its a great cause,” Wright said. “Everybody knows the Susan Komen Foundation. For a long time you never saw a cowboy wearing pink, but that’s why they named it ‘tough enough to wear pink’, because all the cancer survivors are pretty tough.”

Doctors will diagnose more than 290,000 new cases this year according to The Komen Foundation. Wright says survivors have already shown their gratitude to the rodeo.

“We’ve had many survivors come and say thank you for recognizing this and thank you for the work you do to raise money and donate to the Susan Komen Foundation,” Wright said.

Friday night, the rodeo will honor another special group for “American Hero Night.”

“We’re gonna honor almost every agency there is with law enforcement and some military,” Wright said.

Wright says the rodeo will donate nearly all of the profits made this week. The majority of those “bucks” will go to The Lubbock Boys and Girls Club.

“We would love to donate a 50 thousand dollar check to The Boys and Girls Club,” Wright said.

Over more than 60 years, The ABC Pro Rodeo has donated more than a million dollars to The Lubbock Boys and Girls Club.

Profits from the rodeo also help fund the Lubbock Downtown AMBUCS.

That organization helps people with disabilities live a more independent lifestyle by providing therapeutic tricycles to kids with mobility issues, and working with physical occupational and speech therapists.

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