First Texas Tech athlete releases own merchandise line
LUBBOCK, Texas (KCBD) - Behren Morton has released his own line of merchandise.
Behren Morton is a quarterback for Texas Tech, currently sitting third on the depth chart behind Tyler Shough and Henry Colombi.
Morton signed with Texas Tech back in December out of Eastland High School in Texas.
I’m very happy to announce my official Brand & Apparel is NOW LIVE! @boosted_biz + @playbookedapp have changed the game for college and pro athletes to monetize their likeness! Shoutout the team @russyjayslay @spacecouupe @tinamorcos for making it happen. Go support! Link in bio! pic.twitter.com/uyTFJogo5R— Behren MorŦon (@BehrenMorton) July 6, 2021
Tyler Shough and Kevin McCullar were the first Texas Tech athletes to make money on their images by joining the Cameo app to offer shout outs to fans for a fee.
Morton has taken a different approach and released his own merchandise line under the name Money Man.
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