PowerPost Launches Publishing Playbook for Modern Brands

PowerPost Launches Publishing Playbook for Modern Brands

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SOURCE PowerPost

The Brand Publishing Roadmap Helps Brands Streamline and Scale Their Publishing Programs

ST. LOUIS, Jan. 3, 2018 /PRNewswire/ -- PowerPost, a content marketing platform for enterprise brands, has today announced the launch of their definitive step-by-step guide for turning content marketing programs into true media operations. The Brand Publishing Roadmap helps create publishing programs using a specific methodology based in principles of journalism. This method helps marketers publish content with greater efficiency and effectiveness, saving time, money and resources.

 (PRNewsfoto/PowerPost)

The term Brand Publisher refers to innovative brands that produce scaled, high-quality content using strategies and structures similar to those of media companies. Elements of such a strategy include a commitment to core principles of journalism, as well as using data to drive strategic decisions.

"When we talk about helping marketers become Brand Publishers, we're talking about a very specific process and governance structure," said PowerPost CEO Dan Curran. "Brand Publishing involves an unwavering commitment to data-driven content strategy, efficient editorial workflows and a mastery of owned media distribution. This new guide is the playbook for marketers looking to become Brand Publishers."

The Brand Publishing Roadmap eBook is available at www.powerpost.digital/brand-publishing-roadmap

About PowerPost: PowerPost provides a suite of content marketing solutions for brands, Content Intelligence being the latest addition to its arsenal. The company also leverages the world's best Brand Journalists to offer top-tier content to clients. PowerPost has offices in St. Louis and Chicago. For more information, visit http://www.powerpost.digital.

 

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