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SOURCE Research and Markets
DUBLIN, Dec. 28, 2017 /PRNewswire/ --
The "GCC Indoor Location-based Services (LBS) Market, 2014-2025" report has been added to Research and Markets' offering.
The GCC indoor LBS market is estimated to reach USD 1,246.0 million by 2025. The introduction of connected smartphones by OEMs along with the rising number of innovative applications is expected to drive industry growth over the forecast period.
Indoor LBS uses a Geographical Information System (GIS) technology to find locations & routes and obtain traffic updates & navigation information. Moreover, they are used for attaining information regarding local events, infotainment, and promotional campaigns. The use of location-based services is expected to improve marketing effectiveness, customer support, and service delivery.
Consumers using indoor location-based services expect accurate and reliable real-time information. Services such as location-based advertising are largely used in the GCC region, especially by the retail sector. However, it is a challenging task for service providers to offer real-time information. Analytics and business intelligence is extensively used in location-based services.
The growing use of beacons for proximity and tracking applications is expected to stimulate the growth of indoor LBS market in the GCC region. The low cost of beacons enables their applications across various end uses, such as retail, BFSI, energy & power, and government, among others. Countries such as Saudi Arabia and UAE are implementing indoor LBS through proximity beacons for retail marketing applications.
The indoor LBS market in this region is regulated by various security compliances to prevent the misuse of information. Industry participants providing location-based information have to follow standards laid down by local regulating agencies.
Further Key Findings From The Study Suggest:
Key Topics Covered:
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 GCC Indoor LBS Industry Outlook
Chapter 4 GCC Indoor LBS Product Outlook
Chapter 5 GCC Indoor LBS Technology Outlook
Chapter 6 GCC Indoor LBS Application Outlook
Chapter 7 GCC Indoor LBS End-use Outlook
Chapter 8 GCC Indoor LBS Country Outlook
Chapter 9 Competitive Landscape
For more information about this report visit https://www.researchandmarkets.com/research/zflfgn/gcc_indoor
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