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One in three Americans say the Simpsons would be the worst TV family to have next door
SEATTLE, Dec. 27, 2017 /PRNewswire/ -- Americans would most like to be neighbors with Leonard Hofstadter and Penny from CBS's The Big Bang Theory, according to the 11th annual Zillow® Celebrity Neighbor Surveyi. The Simpson family from FOX's The Simpsons were named the least desirable TV neighbors for 2017.
For the first time ever, Zillow rolled out a new questionnaire for its annual celebrity neighbor survey. The 2017 survey asks U.S. adults which fictional characters from popular television shows they would most like to have as a neighbor and with whom they wouldn't want to share a fence.
Most Desirable Neighbors in 2018
Leonard and Penny from The Big Bang Theory are the top choice for neighbors in 2018, earning 19 percent of surveyed adults' votes. The couple received strong results from voters across different genders, generations and education levels, but was slightly less popular among voters from the West, earning just 16 percent of their votes.
The Dunphys from ABC's Modern Family and the Simpsons tied for the second most desirable neighbors, with 11 percent of the votes each. Will and Grace from NBC's newly revitalized sitcom of the same name rounded out the top four rankings, earning just 10 percent of the votes, followed by Jack and Rebecca Pearson from NBC's This is Us (9 percent) and the Johnsons from ABC's Black-ish (5 percent).
Least Desirable Neighbors from 2017
The Simpsons topped the list of least desirable neighbors from television with 31 percent of the votes. Adults over the age of 55 were most likely to name the family as the least desirable neighbors (at 38 percent), while only 24 percent of millennials cited the Simpsons as the least desirable neighbors in the poll.
The Lannisters from HBO's Game of Thrones came in second on the list with 21 percent of the votes, ranking much higher than the rest of the competitors, including Sheldon Cooper and Amy Farrah Fowler from The Big Bang Theory (9 percent), Olivia Pope from ABC's Scandal (6 percent) and the Jennings from FX's The Americans (5 percent).
"The Big Bang Theory is one of the most popular shows on television, so it is not surprising that American adults chose its leading couple as the most desirable neighbors for 2018," said Jeremy Wacksman, chief marketing officer at Zillow. "On the other hand, it wouldn't be easy to live next to the Simpsons, who have spent nearly 30 seasons causing chaos for neighbor Ned Flanders and the rest of Springfield. However, as the stars of one of TV's longest-running shows, The Simpsons are certainly beloved by some: they also tied for second on the most desirable neighbor list."
Thirty-five percent of surveyed adults said they would not want to live next to any of the characters listed in the poll.
Most Desirable Neighbors for 2018
Least Desirable Neighbors of 2017
Leonard Hofstadter and Penny (The Big Bang Theory)
The Simpsons (The Simpsons)
The Simpsons (The Simpsons)
The Lannisters (Game of Thrones)
The Dunphys (Modern Family)
Sheldon Cooper and Amy Farrah Fowler (Big Bang Theory)
Will & Grace (Will & Grace)
Olivia Pope (Scandal)
Jack and Rebecca Pearson (This is Us)
The Jennings (The Americans)
The Johnsons (Black-ish)
None of the above
None of the above
For historical survey resultsii or more information contact email@example.com.
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG) and is headquartered in Seattle.
Zillow is a registered trademark of Zillow, Inc.
i These are findings from an Ipsos® poll conducted November 29, 2017 on behalf of Zillow. For the survey, a sample of 1,000 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The poll has a credibility interval of plus or minus 3.5 percentage points for all respondents and a credibility interval adjusted for design effect of the following (n=1,000, DEFF=1.5, adjusted Confidence Interval=5.0). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income. For more information about Ipsos online polling methodology, please go here http://goo.gl/yJBkuf. The views expressed in these survey results are those of the individual survey participants and not of Zillow Group, Inc.
ii Harris Interactive® fielded the Zillow Celebrity Neighbor study on behalf of Zillow in December 2007, December 2008, and December 2009 interviewing a nationwide sample of more than 2,000 U.S. adults aged 18 years and older via its QuickQuerySM online omnibus service. Historical results are available upon request.
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