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New MigApp will use data and insights from TUNE to help connect millions of migrants around the world to humanitarian assistance and information
SEATTLE and GENEVA, Dec. 18, 2017 /PRNewswire/ -- TUNE, the most comprehensive solution for mobile customer acquisition and engagement, is proud to announce a partnership with the International Organization for Migration (IOM), the United Nations Migration Agency, to support the launch of a new mobile application, MigApp. MigApp provides migrants with access to vital services including humanitarian aid, legal help, and remittance information throughout their journey.
Of the global population, 3.3 percent or 244 million people, migrated to a new country in 2015. The IOM estimates that another 750 million people migrate inside countries annually, bringing the total number of global migrants to a staggering 1 billion people. To help support migrants, IOM works closely with governmental, intergovernmental and non-governmental partners to gather information and relay it to people on the move. With 166 member states, over 400 field locations and more than 90 per cent of its staff deployed in the field, the IOM plays a critical role as one of the lead responders to the world's worst humanitarian emergencies.
"Today on International Migrants Day, we recognize the millions of people around the world who aspire to seek out a better life for themselves and their families, and do so in spite of ideological, economic and geopolitical roadblocks," said Alex Dougan, Project Manager for the IOM. "For more than 65 years the IOM has supported migrants and today we are thrilled to do so via MigApp. We look forward to working with TUNE throughout 2018 to promote the adoption of mobile technology that will inform and assist millions of migrants around the world."
As part of its global TUNE Cares program, TUNE and IOM are partnering to help promote the launch and global adoption of MigApp. As the leading global provider of technology that enables marketers to gain valuable insights into the performance of mobile engagement strategies, TUNE will play a vital role in helping MigApp accelerate user adoption.
TUNE will provide MigApp with full access and dedicated product support to the TUNE Marketing Console (TMC) on a pro-bono basis throughout 2018. Through this partnership, MigApp and the IOM mobile strategy team will measure and expand global app discovery and adoption, increase app engagement and optimize efforts to retain MigApp users in the most efficient and cost-effective manner. The IOM has a goal of reaching 1 billion migrants and 1 million MigApp downloads in 2018.
"Our most cherished company value is to "be excellent to each other," which means supporting our colleagues and the global communities in which we live and work," said Peter Hamilton, Chief Executive Officer at Tune. "We believe deeply in the United Nations IOM mission and are honored to provide leading mobile marketing practices and technologies that will further their mission to assist those in need of migration information and services."
MigApp supports IOM's mission of facilitating safe and orderly migration for individuals and families worldwide. The MigApp mobile application provides vital and potentially lifesaving information to people as they embark on arduous, lengthy and at times dangerous migration journeys. Specifically, MigApp will help migrants make informed decisions by providing relevant information including:
Online registration and the storage of data captured through registration of migrants via MigApp, allowing IOM to capture data which can be used to analyze global, regional or local migration patterns and trends. This data, could potentially feed into future migration-related programming and studies that will help IOM proactively respond to emerging issues.
Users can download the MigApp https://migapp.link/mobiledownload
TUNE delivers innovative measurement solutions that help marketers and their partners effectively manage campaigns, engage the right audiences, optimize ad performance, and grow their business. TUNE's solutions are trusted by innovative mobile marketers, the largest advertising platforms, and the world's most iconic brands. Headquartered in Seattle, Washington with over 300 employees in nine offices worldwide, TUNE solutions are used by Expedia, CVS, Subway, The New York Times, Line Corporation and more. For more information visit: www.tune.com.
About TUNE Cares
TUNE Cares is a global philanthropic and social responsibility initiative that supports TUNE employee passions, builds awareness, and creates community engagement to support causes that matter most to TUNE employees and the communities in which they live and work. Rooted in the belief that building company, community and industry value begins with local community stewardship, TUNE Cares is an expression of TUNE values and culture around the world. Learn more at https://www.tune.com/who-we-are/our-company/tune-cares
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