Youla Monetization Starts, First Results With 2 Million Roubles

Youla Monetization Starts, First Results With 2 Million Roubles Daily Revenue 1 Month After Launch

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SOURCE Mail.Ru Group Limited

MOSCOW, December 15, 2017 /PRNewswire/ --

Mail.Ru Group Limited (MAIL.IL, hereinafter referred as "the Company" or "the Group"), one of the largest Internet companies in the Russian-speaking Internet market is today ready to announce the initial results of Youla monetization launch.

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In one month since the launch, Youla is reaching 2 million roubles of daily revenue.

Commenting on the progress made by Youla, Boris Dobrodeev, CEO (Russia) of Mail.Ru Group, said:

"Youla has been launched as an internal start-up with an idea to offer all our users a simple mobile-first location based C2C marketplace to buy and sell goods. Since launch the team has been concentrating on the product, developing user engagement. Now the time has come for first monetization moves and initial results are very encouraging. We are pleased that first monetization moves demonstrate unprecedentedly fast pace. We will be further driving the growth while starting to capitalize this success."

About Mail.Ru Group 

Mail.Ru Group, international brand (MAIL.IL, listed since November 5, 2010) is the largest internet business in Russia in terms of mobile daily audience (Mediascope Mobile Index, population aged 12-64 in the cities 100,000+, August 2017, Russia).

In line with the communitainment (communication plus entertainment) strategy, the company is developing an integrated communications and entertainment platform. The company owns Russia's leading email service and one of Russia's largest internet portals, Mail.Ru. The company operates three of the major Russian language social networks, VKontakte (VK), Odnoklassniki (OK) and Moi Mir (My World), and Russia's largest online games, including such gaming titles as Warface, Armored Warfare, Skyforge and Perfect World. The ?ompany's portfolio also includes a leading OpenStreetMap-based offline mobile maps and navigation service MAPS.ME, auto classifieds service, instant messaging services ICQ, Agent Mail.Ru and TamTam, a mobile location based marketplace Youla, and a ride-sharing service BeepCar.

The Company owns 100% of mobile games developer Pixonic, and 100% of Delivery Club and ZakaZaka, two largest food delivery companies in Russia. Mail.Ru Group also holds equity stakes in a number of small venture capital investments in various Internet companies in Russia, Ukraine and Israel.

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