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SOURCE Yes Lifecycle Marketing
A People-Based Data Exchange to Improve Acquisition, Activation, and Reactivation
CHICAGO, Dec. 12, 2017 /PRNewswire/ -- Today, Yes Lifecycle Marketing announces the launch of its Yesmail360i Enhanced Customer Profile, which is a people-based data exchange offering marketers economical, efficient, and greater personalization at scale. No matter how advanced your marketing programs, this proprietary data profile improves targeting for customer acquisition, activation, and reactivation programs via email, Facebook Ads, and display campaigns.
This unique data exchange is digitally focused and brings together online communication engagement, demographics, socio-economic, interest, and geographic data points to meet the needs of today's digital marketers. The data is then appended with a pre-defined sub-set of Infogroup's 280 million record consumer file, offering greater insight into individual email address activity across brands and verticals. An integrated set of attributes and selection criteria will be available for targeting for participating clients within the Yesmail360i platform to seamlessly and quickly fuel their activation, acquisition, and reactivation efforts and improve a brand's user experience.
"The Yesmail360i Enhanced Customer Profile is a highly robust offering focused on digital and consumer data to specifically improve customer interaction," said Michael Fisher, president of Yes Lifecycle Marketing. "This proprietary data exchange now gives participating clients access to powerful behavioral attributes in order to market to consumers with similar characteristics and uncover otherwise missed revenue opportunities."
The Enhanced Customer Profile's three primary applications include:
"By utilizing Infogroup's proprietary data, clients may have access to more consumer file attributes than they would simply with their own data framework," said Michael Iaccarino, president of Infogroup, parent company of Yes Lifecycle Marketing. "As such, participating clients could improve their non-exchange communications and reporting as well, based on these additional fields of data."
To learn more about Yes Lifecycle Marketing's Yesmail360i Enhanced Customer Profile, please call 1-877-937-6245 or email firstname.lastname@example.org.
About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email email@example.com or visit www.yeslifecyclemarketing.com.
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company's data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.
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