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The World's Leading Meal Kit Company Expands Product Offerings to Include Wine
NEW YORK, May 10, 2017 /PRNewswire/ -- HelloFresh, the world's leading meal kit delivery brand on a mission to save home cooking, announces the launch of HelloFresh Wine, offering customers monthly wine subscriptions complete with pairing suggestions, tasting notes, and flavor profiles. With wines from all over the world, the service allows subscribers to enjoy HelloFresh-selected wines on all occasions, from dinner parties to casual nights in. HelloFresh Wine will be available for purchase starting May 17.
Distinctly expanding their product options, this announcement comes on the heels of the recent addition of breakfast recipes to HelloFresh's weekly menus in March 2017. HelloFresh's wine service is the first new product launch since the HelloFresh Family Box was launched in January 2016.
"We are thrilled to announce our wine service and offer our customers yet another way to not only simplify home cooking, but make it fun," said Stacy Gordon, HelloFresh US Chief Product Officer. "Buying and pairing wine is typically overwhelming, and we look forward to making it easy and enjoyable with delicious wines that open up the HelloFresh cooking experience beyond the final plate."
Conveniently delivered to customers' doorsteps, monthly subscriptions will include six full-size 750ML bottles with options of red, white, or mixed cases. Every box will come with pairings that correspond to each month's HelloFresh recipes. Subscriptions are $89.00 + tax per month and shipping is included. Just like the HelloFresh meal subscription, customers will choose their preferred delivery day and can pause or cancel at any time. HelloFresh Wine will also be available to non-HelloFresh meal customers. For more information please see www.hellofresh.com/wine.
HelloFresh currently operates in the USA, the United Kingdom, the Netherlands, Australia, Germany, Belgium, Austria, Canada and Switzerland. HelloFresh delivered 23.9 million meals in the 3-month period up to 31 December 2016 to over 850,000 active subscribers. HelloFresh was founded in November 2011 and is based in Berlin. Additional offices are located in New York, London, Amsterdam, Zurich, Sydney and Toronto. Current investors include Baillie Gifford, Insight Venture Partners, Phenomen Ventures, Rocket Internet and Vorwerk Direct Selling Ventures. HelloFresh was ranked as the fastest growing European company by the Financial Times based on revenue growth between 2012-2015.
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