Beer, wine sales boosts Levelland retail competition

Beer, wine sales boosts Levelland retail competition

Levelland residents are getting their first taste of alcohol in grocery and convenience stores after they approved package sales in May.
General Manager of Wayne Bo's, Sammy Torres, said. "It has been in Opdyke since the very beginning."

Alcohol has been the pot of gold for Wayne Bo's since 1985. 

"Alcohol is our business," he said. We try our hardest to be the best as far as customer service goes."

It is located about five miles outside of Levelland. The business has been a popular place to grab-and-go.

"We interact with our customers like they are our friends and a lot of them they are," Torres said. We talk to them like we know their names we know what they want."

However, since several stores inside Levelland's city limits started selling beer and wine, Torres said business has been slow. 

"Our sales like way more than half have gone down just because we are out here," he said. We knew it was going to happen, because we saw what happened to the strip whenever Lubbock "went wet."

Business has been good for Scooters, which is located on the edge of town. 

"It has been picking up," Jony Bhakta said. I had expected to be more better, but it is doing good. It is picking up."

Bhakta, the owner, said it is opening a new revenue stream.

"It does bring a new customer, and we will expect the customer to be picking up the beer," he said. They can pick up the other stuff like the chips, the salt like beer salt and some other stuff."

United is one of seven stores now selling beer or wine. According to TABC there are currently no other pending applications for a business to sell.

"We are going to stay out here as long as we can," Torres said.

In order to stay competitive, Torres is breaking ground on a second location in Levelland.

"It will be 1411 Houston," Torres said. It is not going to carry as much oddball stuff as this does. We are just going to do the main stuff that we need." 

For now, Torres said there are no plans to close the original location.  

"This one is going to stay out here as long as possible just because this is where it was," he said. This is where it was established. You know if we have to, we have to, but right now we are trying to stick this one out as long as possible."

Torres said even though business is down, he hasn't laid off any employees or cut hours.  He said the second location will just be a drive-thru and should open in September.

Powered by Frankly